Propaganda We’re Not Buying (Social Media Edition)

Written By Victoria Bevilacqua

A lovingly spicy rant disguised as a free guide.

There’s a lot of advice flying around the internet these days.

Some of it’s useful. Some of it’s… less so.

If you’ve ever found yourself:

  • Staring at your feed wondering why no one’s engaging

  • Following all the “rules” and still not getting results

  • Feeling like you’re doing way too much for very little return

You’re not alone.

And no, you’re not bad at marketing — you’re just operating inside a system designed to keep you stuck.

In 2025, it’s easy to feel like your content should be:

✅ High-value

✅ On-trend

✅ Story-led

✅ Educational

✅ Vulnerable

✅ Optimized

✅ Entertaining

✅ Branded to perfection

✅ And posted every single day

(No pressure, right?)

The truth?

Most of what we’re told about social media is outdated, oversimplified, or built for people with completely different goals, business models, or personalities than yours.

We’ve seen brilliant, thoughtful creatives spiral trying to follow advice that simply doesn’t work for them.

And that’s why we made this:

👇

 
 

👆

A spicy, strategic, slightly petty (but in a fun way) guide that calls out the biggest myths and mantras keeping creative entrepreneurs stuck.

We’re not naming names — but we are naming the BS:

  • The recycled “rules” that suck the soul out of your content

  • The algorithm paranoia that has people chasing engagement instead of clarity

  • The pressure to be “on” 24/7 even if you’re a deep-thinking, introverted human just trying to share your work

This guide is for the person who’s been:

  • Trying to “be consistent” but feeling creatively drained

  • Nervous to sell because all their content is focused on value

  • Tired of jumping through hoops for content that doesn’t even convert

  • Wondering if there’s a way to build an online presence that actually feels aligned

Spoiler: There is.

And step one is cutting through the noise.

Inside, you’ll find the biggest myths we’re leaving behind, the truths we’re replacing them with, and why aligned content will always beat copy-paste strategy.

And if something in there hits a nerve (the good kind), we’re also offering free clarity calls to help you reset your content strategy and figure out what works for you — not for the algorithm.

No gimmicks. No gimmicky hooks.

Just strategy that makes sense for your brand, your brain, and your goals.

And let’s leave the snake oil where it belongs: in the past 🐍

Victoria Bevilacqua
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